The Power of Public Relations in a global pandemic

Image by Aman Upadhyay on Unsplash

We’ve all heard the countless stories of businesses around the world being rocked by COVID-19. No one could have anticipated the impact that 2020 and 2021 have had, but with every crisis comes an opportunity.

Akshat Thapa founder and CEO at NewswireNEXT writes about how public relations has helped businesses and industries alike not only weather the storm that is COVID-19 but thrive.

Thapa provides three central ideas to explain this.

1. Engaging with your customers

Despite many being constricted to limited travel, the audience is still well and truly there. This approach requires digital content creation such as podcasts and free online webinars to remain relevant which in turn, can help your business in the coming years.

2. Building credibility

We are in an age where public opinions can be swayed with a click of a button thanks to social media. Website updates and press features are a fantastic way to help get noticed. Take this opportunity to use social media and digital content to make the right kinds of headlines.

3. Get creative

Innovation is key during these uncertain times. Brands that can adapt and overcome have an opportunity to expand their audience while keeping their current audience involved. Influencer marketing is just one of the ways brands have utilised social media to their advantage.

Don’t let the hysteria hold your business back. Those that can adjust to the ‘new normal’ by utilising their online presence can thrive both now and in the future.

Back your brand, and expand your PR game plan.

original article: link

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